21 june 2002
storm colors -|-
bait and switch -|-
musings of señor prod. -|-
steel (actually ANODE) blue
I've discovered that nearly six months of not updating one's webpage can adversely affect the
traffic said web page receives. There has been a bit more action out there on the old
LJ, but it's been pretty quiet
over here. Quite completely quiet. No new wallpapers at ANODE, certainly no new
incomprehensible art projects. And yet, as I once said, it is much noisier. I have a focus, a
love, a reason not to devote as much time to this here, my own little internet-avatar.
I generally have tried to make a point of writing on astronomically (not astrologically, though
coincidentally it happens to be the case) significant days: Equinoxes and Solstices. Sol
stitium, literally the stopping of the sun in Latin. And so I'm writing today. Some
significant things have taken place:
- Day One
- Day Two
- Office Moving Day (to the wonderful low-rent district of Culver City)
- Weekly desert trips
- A lot of silence and lack of contact from me
- New Steel Blue PT Cruiser (just 3 days ago), photographs pending once Dr. Nebraska
ever returns my camera
So as you can see, there has been much going on, and though you've not been able to keep up
via this page very well, I can only offer you my vague assurance that I've found it difficult
to keep up myself. Exciting times, scary times, but never a dull moment.
In exchange for having fewer updates to this here Elsewhere, there is and for the foreseeable
future, will be the good old LJ entries down below. Share and Enjoy.
musings of señor prod.
[ Editor's note -- this entry, written a little while back, has been edited for content and
to run in the time alotted. This entry has been reformatted to fit on your screen. ]
Those were heady times. Minds filled with dreams (or, more often, dollar signs),
twenty-year-old "self-made" millionaires, on-call masseurs, foozball played with real pearls,
and bad clipart.
Lots of bad clipart. Every company big and small wanted to "get in on this whole Internet
thing." You punched the monkey. You clicked on the tree. You got your Geocities account and
you thought that writing a URL on a napkin was a cryptic-enough missive that any eavesdroppers
would think you were writing in gibberish.
Heady times, indeed. Yes, the internet filled with crap and porn (porn has been on the
forefront of every technological advance) faster than a septic tank short on Rid-X. Internet
developers were magicians. Except most of the magicians were spewing out ever more crap
(or porn) from those top-hats. Nothing up their sleeves, but more crap. However, there was
always the high-art crowd, your jodi.orgs or your superbad.coms. And those, well, those weren't
Lost in the crowd of charlatans and snake oilmongers were a few small companies who did one
thing, and did it well. No ugly Kai's Power Tools beveled buttons. No rainbow-animated
horizontal dividers. One of these companies, was, quite appropriately named (for the time),
Media Revolution. Not like every other internet firm built by a bunch of college-mate
designers, the Revolution had something special. Heart? Brains? Guts? Probably some of each.
It's not the ingredients that make the confection special, it's the recipe.
My first brush with the Revolution was in '96. A winding road later, I landed a job as an
Ass Prod (or Associate Producer to the PG crowd) in '99. It was a real job, but money wasn't
scarce, and the product was good. The product, not to put too fine a point on it, was
Eventually, money had to be made. You see, nobody was punching the monkey anymore. Nobody was
fooled by the "YOU WON!" flashing abomination that took up 468 by 60 pixels of your vision.
And all those companies were suddenly wondering how "getting in on the whole internet thing"
didn't translate directly to getting in on a cash cow. So, for the last 2 years, money has
been tight, very tight, and the Revolution isn't what it once was.
There was a time, a heady time indeed, when it felt like a calling. Be better than everyone
else. Show the world that the internet didn't have to have so much crap. But now? It's a job.
it's 40 to 70 hours a week. It's a serious decline from a cause. The mighty still need to make
payroll. But I still have to say, it's a pretty darn good job. I must admit, though, that my
mind periodically changes on that point. Sometimes it's darn good, other times, barely tolerable.
But I digress.
It may not engender the kind of personal sacrifice it once did (somewhat to the chagrin of
upper management who, let's be honest, got used to the extra work the deeply invested would
gladly perform), but it doesn't, generally, suck. As for all that crap out there on the
internet, the Revolution still proudly does its part to not pollute your surfing environment.